Keynote / On-Demand

Week 2 Virtual Keynote: Customer Obsession: The hard work of delighting identity professionals at scale

Tuesday, June 29
1:00pm - 1:50pm MDT

We would love keep you all engaged in our on-demand content and welcome you back into the virtual platform environment by offering some additional new content this week!

At Amazon, our first leadership principal is Customer Obsession. Is it possible to obsess over an identity administrator the same way you might over someone buying shoes? You bet—and Amazon has been doing it for over a decade. While the retail side of Amazon has been busy honing product recommendations and inventing checkout-free, in-store shopping experiences, AWS Identity has been building smart access-policy recommendations and powerful identity solutions at unprecedented scale. In this session, explore how customer obsession plays out on a day-to-day basis, what our “divinely discontent” customers are pushing us to build next, and what that may signal to the broader identity industry for the future.

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