Customer identity and access management (CIAM) has seen growing demand given the evolution of customer expectation for digital experiences. The stake for delivering seamless customer experiences has never been higher given increasing competition across industries. In fact, Gartner reports that 86% of organizations will rely on user experience as their main competitive differentiator by 2021.
Taking a future-looking stance, what are the pillars that will be foundational to delivering a world-class CIAM experience in the next five years? We will discuss: - Variables that define a world-class identity experience based on the current state of CIAM - CIAM’s domain transition to the forefront of UX and marketing in support of user acquisition, engagement, and retention goals - Consolidation and personal ownership of one’s digital identity against the context of varied global and regional data privacy regulations - Implementation of continuous authentication based on device security posture - Management of growing customer identity and application ecosystem complexity to accelerate time-to-market