Ofer Friedman is chief business development officer for AU10TIX, the global technology leader in identity verification and ID management automation. He has 15 years experience in the identity verification and compliance technology sector, and has worked with household names such as PayPal, Google, Payoneer, Binance, eToro, Uber, Rapyd, and Saxo Bank. Ofer began his career in advertising/marketing, working for the BBDO and Leo Burnett agencies. Ofer considers himself inspired by Albert Einstein, D.H. Liddell-Hart, Steve Jobs, Sun Tsu, and Groucho Marx.