Andrea Rus

Head of Go-To-Market; SAP Customer Data Cloud from Gigya
As a seasoned enterprise software Sales and Marketing Executive, Andrea brings over 20 years of experience in successfully leading clients through their digital transformation journeys.

Andrea joined Gigya, which was later acquired by SAP and is currently known as the SAP Customer Data Cloud, in 2014. Prior to his promotion to the head of global GTM team, Andrea has led the EMEA South Sales team, growing SAP Customer Data Cloud presence and revenue in the region, by working as a trusted Identity and Privacy advisor with clients and partners.

Andrea's Session


Wednesday, June 26
11:00 - 11:25 am
Georgetown
PlainID Presents: How to Build Trusted Relationships with B2B Customers and Partners
Driving growth through customer and partner engagement is critical for B2B business success. Yet, too often, companies struggle to meet this vital need. Why? For partner organizations, managing the end-to-end partner lifecycle is difficult using legacy technologies and manual practices. Each partner has varying needs for security roles, authorizations, and application permissions, and these elements must be handled efficiently so partners get to market quickly and so users can easily go about their day-to-day work. Meanwhile, the business’ most sensitive data must be protected against breaches in order to not risk breaking the partner’s trust. For B2B marketing and sales teams, business customers today are accustomed to more relevant and transparent experiences as consumers, and expect that same treatment in their B2B buyer journeys. This means that marketing and sales teams must deliver personalized, consent-driven digital experiences, transparency around data collection and processing, and meaningful control for prospects and customers over their personal data. Finally, many B2B businesses have been slow to respond to the European Union’s General Data Protection Regulation (GDPR) and, as a result, are losing ground to more compliant competitors while putting their brand reputation in jeopardy. To overcome these challenges, you need a single solution to centrally manage the entire lifecycle of external digital identity, consent, authentication, and authorization, to help reduce risk, lower costs and improve customer and partner user experience. Sound too good to be true? Andrea Rus, Head of Go-To-Market for SAP Customer Data Cloud and Gal Helemski, Co-Founder and CIPO at PlainID will take the stage with Blaine Carter, CISO at Franklin Covey, as they cover the details of how their CIAM for B2B solution answers the call of these challenges.

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