VP Marketing; Jitsuin
Rob Brown identified blockchain based solutions could be applied to challenging market problems in IoT. While consulting on chip-to-cloud security for Ping Identity, he discovered the root of many IoT problems lie in Identity and Access Management. He previously marketed and developed business at Trustonic and ARM and earned a degree in Electronic Engineering at the University of Manchester - a couple of years before we first heard of the “Internet of Things”.
Thursday, June 27
4:25 - 4:50 pm Jefferson
The need for shared device lifecycle assurance The Internet of Things has a problem with data silos – it’s difficult for data to move across domains. Sellers must respect user’s privacy and consent while buyers of IoT data need to check provenance, understand how Things were made and kept up-to-date if they are to know the data received is truthful. Keeping Things healthy is not the sole responsibility of a single actor; components of a Thing may be shared amongst hardware and software vendors, system integrators, retailers, system operators, owners, regulators or third parties. Safety and security rests with all involved in authorizing updates, how and when they are applied as well as the right to repair when Things are no longer officially supported.
Shared device lifecycle management will enable truthful data that creates new markets and economies.
When clean data is available, autonomous contracts can match buyers and sellers of IoT data and services. For example, home insurers could offer discounts if they have permission to operate light bulbs while homeowners are away. Advertisers could pay smart traffic lights to know how much stop-light dwell time is available while they have a driver’s attention. Highways agencies could identify where road holes need filling by paying for accelerometer data produced by vehicles. With Truth in Things, technology will integrate, disappear and improve lives without intrusion.
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