Session Abstract: The act of identifying oneself to a website or service is a ceremony so common that we don’t often pay attention to it. The muscle memory we have built up over years of performing this ceremony over and over, day after day, obscures both potential changes to this not-always-so-simple act and ways we could make these ceremonies easier and more effective. In this talk, the presenter will give an overview of the many kinds of user-facing ceremonies. He'll discuss how these ceremonies are changing, and the implications for end users.