Session Abstract: This presentation provides a peek into the future requirements of your customer IAM projects based on a case study at a private, nonprofit New England college. Tech-savvy students are proxies for what tomorrow’s “typical” customers will expect when they sign up and sign into your customer-facing apps. In this case study of Southern New Hampshire University’s customer IAM rollout, we’ll dispel common customer IAM myths and share insights learned from our rollout to more than 150,000 students.