In recent years, cybercrime has evolved into a profitable and highly sophisticated business model. One of the latest trends in this industry is the emergence of cybercrime as a service, which enables even the most inexperienced criminals to carry out devastating attacks. However, the development of generative AI is taking cybercrime to a new level by automating many of the tasks that previously required human expertise. In this session, we will explore the intersection of these two trends and examine the implications for the identity industry. We will discuss the latest techniques used by cybercriminals, how generative AI is used to generate convincing phishing emails and other forms of social engineering, and how criminals can use this technology to create deepfakes that impersonate individuals or institutions and bypass identity verification.