Lynette has 20+ years of research experience with emphasis on B2B and global enterprise. She is passionate about leveraging the data-driven story for action to delight customers and foster loyalty, advocacy and sustainable ROI. Prior to Ping, she held insights and analysis roles with Ipsos, Michelin, WPP and JD Power. Lynette has a BBA in Marketing from Walsh College of Accountancy & Business Administration and is certified in Market Research from the University of Georgia.