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It is no secret, digital identity fraud is big business with some annual loss estimates topping $50B. Using biometrics for identity verification and authentication seems like an obvious answer to the problem but with so much public debate it is difficult to understand what is fact or fiction. In this session, Andrew Bud, Founder and CEO iProov, will review some of the common myths surrounding facial biometrics to reveal what is fact and what is fiction, and how generative AI should play a major role in your decision-making process.