What does it take to make every customer interaction unforgettable? It starts with a hallmark customer experience. That's what Neiman Marcus Group did when they chose AWS for cloud-native CIAM and serverless technologies to increase their speed to market by at least 50 percent. In this session, learn how this luxury retail leader created an omni-channel customer experience aimed at deepening customer relationships and reducing its application development time. Learn how Neiman Marcus Group used Amazon Cognito and AWS Amplify for secure authentication and authorization flows across sign-up, sign-in, and fine-grained access controls.