Session Abstract: Customers are increasingly dealing with the complexity and confusion of multiple user stores scattered throughout their environment. Duplicates alone cause endless headaches! Many times this is the result of siloed application ownership, acquisitions, separate lines of business, span of control etc. While the same user is consuming your service, the customer may use different devices to access different channels. The customer may come from different locations and may use different identities, such as social logins, different mobile numbers and emails. At the same time, enterprises are facing the challenges of regulatory compliance related to user privacy, preferences and consent management. The need to deliver consistent experiences without compromising on security is driving the need to build a unified user profile for each individual. In this session, Transmit Security will share best practices and pathways that include key building blocks, architectural framework, seamless consolidation and progressive profiling of identities to build a single, unified identity — for the ultimate in user visibility and access control.