We are past the point of no return, identity has converged with cybersecurity. Further fueling the need for this convergence, is the on-going barrage of identity-based attacks. And if we thought it was bad up until now, we haven't fully seen the impact of Generative AI (GenAI) based identity attacks. GenAI, leveraged by malicious services such as FraudGPT, lets novices craft targeted and sophisticated attacks that bypass common IAM and security controls. Identity and security leaders must brace themselves for an increase in the volume, velocity and variety of attacks ("the three V's:). In this talk, former Gartner analyst David Mahdi and security leader Danny Kadyshevitch cover what you need to know about GenAI based attacks, and what you can do about it.