Frustrated with your current identity platform(s) and provider(s)? You say that you want to build your own Identity platform. But everyone is telling you that you can't - it's too expensive… it will become a legacy platform before you're finished… you don't have the expertise (nor the resources). I'm here to tell you that you can do it. It won't be easy, but when you do it, you'll find that it's liberating. You will be more responsive to your business needs and adaptive to evolving technical challenges. And your engineers will love it too! You may also find that the hardest problem after building it is what to prioritize next. Join me as I discuss how we've done it at Target and why identity standards and good software development discipline are central to your success.