Moving to passwordless has been the industry buzz in recent years, but doing so is not without challenges. Understanding both the technical and cultural barriers and accelerators is key to building a successful adoption strategy. At Netflix, we encountered a number of technical hurdles integrating passwordless, phishing-resistant authentication into our identity engine, necessitating a mix of industry products and bespoke in-house solutions. And in a culture that values freedom and responsibility, we learned how to leverage what could have been cultural roadblocks to accelerate our deployment. In this session, we will talk about Netflix's experience rolling out passwordless, phishing-resistant authentication to its enterprise workforce. We'll talk about challenges we encountered and the things we wished we know before we started. Attendees will come away with practical suggestions for passwordless deployments in their own environment, and considerations for both technical and cultural variables that can make or break your journey.