The nice thing about customer identity and access management (CIAM) is that you can measure the results. As the CISO for Southern New Hampshire University (SNHU), my team and I partnered with our Chief Marketing Officer (CMO) and marketing team to implement a new CIAM solution one year ago. Using lessons learned on the front lines of our CIAM implementation in this presentation I’ll walk through what we’ve learned 12 months later, how we’ve measured it and how it’s informing our CIAM plans in the upcoming year. WIth most security and IAM projects security teams are left to measure ROI by multiplying the reduced likelihood that something bad happens times the cost of that bad outcome. While useful, it’s theoretical and it’s measuring something that doesn’t happen. With CIAM projects the costs are tangible and the results are measurable: increased conversion rates and customer growth, reduced costs, increased customer satisfaction and reduced fraud. All of these are things that business leaders and the C-Suite understand and are interested in. And if you measure them right you can make changes that keep them moving in the right direction year after year.