Identity is not just a security practice, it's a revenue engine. You can monetize advanced CIAM capabilities and sell them to your customer base. Examples of these advanced features include multi tier hierarchies, audit logs, schemas, security, sso , and churn prevention. In this session we’ll review the specific feature your identity team can adopt to create premium subscription models. We will then review how to package and sell those subscription models to consumers, and review how your identity team and sales team can work together to create a new revenue engine.