Do you want to know how your authentication practice compares with your industry peers? Do you understand the pros and cons of different authenticators? Do you need help to champion phishing-resistant authenticators within your organizations? This talk will explore how the landscape of MFA adoption has changed using a data-driven, exploratory approach to help you realize the art of the possible for your organization, including considering factors such as industry, geography, and size. The talk will illustrate the usability and security properties of authenticators, and help you develop a framework to evaluate the most suitable authenticators for your situation. You will walk away with tips for advancing your organization's authentication with phishing-resistant authenticators.