Trust is not a monolithic concept. It takes brands years, sometimes decades, to build a trusted brand. Deconstructing the trust equation is extremely challenging. But as brands shift to digital properties to engage with their customers, does the equation become any simpler?

We interviewed more than 12,000 consumers from across the globe to identify trends that would help organizations make better decisions about their digital presence. Join us in this session to discover some interesting findings from this survey, ranging from preferred times of the day for digital interactions, to the extent of privacy expected by consumers, to the expectations of security controls. Are you doing enough to gain your customers' trust?