"Conversion Rate", "Basket Abandonment", "Targeting"... these are not terms that we have traditionally understood or cared about in the IAM domain, but are of great importance of any product owner looking to increase e-commerce revenue and improve customer retention.

How can we ensure that the IAM solutions we put in place for mass-market consumer brands align with their business goals and "speak the right language" - one that cares more about visitors, profiling and conversion than it does about users, authentication and passkeys?

In this session, we'll explore how user journey orchestration is key to unlocking great expeiences for all users, whether registered or anonymous, while giving the business the analytical data it needs to maximise conversion.