In the classic Greek myth of Icarus, Daedalus warns his son not to fly too close to the sun or too close to the sea. But Icarus, caught between the extremes, ignores the advice and falls to his doom. This ancient tale of balance and consequence feels eerily relevant in today’s digital identity landscape. Organizations are caught in their own paradox: users demand seamless, frictionless experiences, but they also expect their data to remain private and secure. Stray too far in one direction, and you risk losing trust. Stray too far in the other, and you create friction that drives users away.

This session will explore the Identity Paradox and how organizations can navigate it effectively. From privacy-preserving technologies like zero-knowledge proofs and differential privacy to adaptive authentication and user-centric design principles, we’ll examine real-world examples of companies that have successfully balanced privacy, security, and user experience.

Did you know that 91% of consumers are more likely to trust a company that prioritizes privacy, yet 40% abandon online transactions due to friction in the authentication process? Join us to learn how to design identity systems that meet user expectations, comply with regulations, and stay ahead of emerging threats—all while delivering a seamless experience.

Because in the world of identity, solving the paradox is the key to building trust.