Cybercriminals are more sophisticated than ever, especially with the advent of AI, resulting in the need for stronger and constantly evolving fraud strategies to prevent financial and brand damage. Without constant vigilance, sites are vulnerable to staggering financial losses, scaled bot attacks that can take down or degrade access, and a breach of trust when real users are impacted. Nowhere is this more poignant than with the worst possible of all user experiences, an account takeover. Equally important is the balance to maintain low friction access and growing trust with real users.

Yahoo is the second most visited site on the planet. As a provider of Mail, Finance, Sport, News, and Search services, we face a multitude of Identity fraud challenges daily and at scale worldwide. We’ll explore what Yahoo is doing to stay ahead of the bad guys while continuing to provide delightful Identity experiences.

Key topics include:

• Yahoo Consumer Identity use cases.
• Significant fraud challenges.
• Bot detection and remediation.
• Signup reality check, is this a real user?
• Account takeovers, the worst possible user experience.
• Identifying and stopping fraud throughout the user's interaction.
• What’s coming with AI-driven threats.
• Keeping the user experience delightful.
• Practical takeaways you can apply.