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Identiverse 2025 • Session
Moving the MFA Needle: Real-Life Lessons from AWS's Cloud-Scale Campaign
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Thursday, June 5
Mandalay Bay H
2 pm - 2:25 pm
Arynn Crow
Principal Product Manager, Account Protection
AWS

Multi-factor authentication is the single most effective security control for the most common types of cyber attacks - yet, adoption for MFA remains low. This led to increasing calls for organizations to begin enforcing MFA, but  many security teams struggle to get buy-in and overcome logistical hurdles for such a move. 

In this session, we’ll dive deep into learnings from enforcing MFA at the scale of the cloud in AWS, exploring important considerations and effective tactics for successfully executing what can be a complex operational change. We’ll examine the measurable security outcomes of enforcing the use of MFA, strategic approaches to secure buy-in, and what problems are left to be solved next for increasing the use of MFA everywhere.

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