Barton Goldenberg is a pioneering strategist in AI, XR/Spatial Computing, and CRM  applications for business, with over four decades of experience guiding organizations in customer engagement transformation. As the founder and President of ISM, Inc., Barton has consulted for major brands including ExxonMobil, Marriott, and Jaguar Land Rover, helping them leverage cutting-edge technology to achieve higher sales and reduce costs. A respected author and dynamic keynote speaker, Barton inspires audiences worldwide with practical insights on emerging tech and its immediate, actionable benefits for businesses today. Learn more at www.ismguide.com/ https://bartongoldenberg.com/.