This is a demo-led session covers the architectural decisions General Motors made while establishing its global customer identity platform across all of its customer touch-points (web, mobile, in-vehicle applications, and backend services) to support millions users globally in a secure fashion. These core services allow business teams to concentrate solely on digital business enablement while leveraging the benefits of common services to better comprehend their customers. This is a technical session that will help attendees understand how General Motors addressed key challenges in determining strategies for customer identity proofing, fraud protection, MFA, and customer preference management at scale.