Nirit is a seasoned chief marketing officer with an extensive background in the dynamic realm of the cyber industry. With over 25  years of experience, Nirit has emerged as a visionary leader at the intersection of technology and marketing. Nirit Spearheaded marketing in multi-national environments for both enterprise and start-up organizations such as IBM, Check Point Software, Holistic Cyber and currently Entro security.   Managing marketing from worldwide planning to country-level execution, from high-level strategy, messaging, and market positioning to achieving precise metrics supporting business growth. Known for her ability to translate complex technical concepts into compelling narratives to actionable 360 marketing plans, orchestrating impactful campaigns and product launches. Nirit is a results-driven executive and High-level business strategy thinker combined with a “roll up your sleeves,” “hands-on,” and “get it done” attitude.