From playlists to bank accounts to business applications, resource sharing and access delegation are becoming ubiquitous. What is often labeled as sharing, delegation, or power of attorney is quickly redefining expectations placed on Customer Identity and Access Management (CIAM).

The rapid growth of B2B and hybrid B2C–B2B use cases is introducing new requirements such as cross-organization collaboration, delegated administration, and scalable trust models.

It is no longer just about delivering frictionless user journeys, but about managing trustable, flexible, and auditable sharing experiences at scale.

In this session, we explore real-life Consumer and B2B scenarios that highlight these emerging patterns, drawing from market demands and enterprise use cases. We examine how CIAM is increasingly deployed as a standalone capability or in conjunction with B2B identity approaches, and why this convergence continues to accelerate across industries.

A key enabler of these scenarios is advanced authorization. We’ll clarify the distinction between authentication, authorization, and delegation, and discuss how modern authorization approaches help organizations achieve portability, flexibility, and long-term adaptability in their CIAM architectures.

Attendees will leave with a clear understanding of how to evolve CIAM from an identity layer into a true business enabler.