In a world where customer decisions happen in seconds, trust is fragile. Digitalization lowers barriers to entry and exit. How can CIOs, CDOs and product managers help their organizations earn and sustain trust in this high-speed environment?

This session unpacks findings from The Digital Trust Index, a survey of over 30,000 consumers spread over 3 years, revealing how Customer Experience, Security and Privacy assurance form the foundation of Digital Trust. We'll debunk some common myths.

Myth: Customers hate MFA → Reality: 80% want MFA.
Myth: Customers won’t share data → Reality: 90% will, if brands are responsible.
Myth: Everyone loves AI → Reality: 43% distrust AI interactions.

Join us to uncover more insights and gain practical guidance on leveraging flexible identity and privacy controls to enable digital trust that works for your organization.

Key Takeaways:

• Digital trust drives growth, influencing acquisition, retention, and lifetime value.
• Customers accept friction (like MFA) and share data when security and privacy are clear.
• Over-optimizing CX, Security, or Privacy individually can erode trust; balance is essential.