We see the world rapidly shifting from a classic search behavior, where users find information and act on it themselves, to learning how to delegate tasks to AI agents. These digital assistants are quickly evolving from handling simple requests, like summarizing emails, to acting as full-service concierges capable of complex, multi-step tasks like booking entire vacations. But this transition introduces a novel challenge: when an AI acts, who is actually acting, and when they do, how far can they go? In this session, we will explore the complex landscape of identity and authentication for AI agents. We will unpack the critical hurdles of this new era, including:

• Defining and building an agent’s identity
• Giving users more control over apps connected and tasks performed
• Exploring the topics of agent authentication and authorization

Attendees will walk away with a framework for approaching these emerging challenges, along with a high-level overview of how Google is solving for identity, account linking, and secure delegation in the age of the AI agents.