Matt Pritchard is the Acting Director of Login.gov, the federal government’s secure single sign-on and identity-proofing platform, where he previously served as Deputy Director and Head of Delivery. In these federal roles at GSA, he has been noted for his data-driven, user-centered approach to strengthening this widely used digital identity service, helping millions of Americans access federal programs securely. Before his public service, Matt built a successful private sector career leading digital product teams, delivering e-commerce and marketing-technology solutions at major global retailers, including Williams-Sonoma and Gap. Across both sectors, Matt is recognized for driving digital transformation, modernizing complex platforms, and building high-performing teams that deliver meaningful user outcomes.