Ammar is a recognized digital transformation leader with over 17 years of global experience driving innovation in Identity & Access Management (IAM) with a particular focus on thhe Financial Services sector. He is currently Director of Product Marketing at Thales, leading the CIAM product. He specializes in bridging the gap between complex security architectures and strategic business outcomes. He has led major initiatives within the Banking, Financial Services, and Insurance (BFSI) sectors, helping global organizations navigate the convergence of identity and data security. He is a strong advocate for "Identity-First" strategies with a strong focus on building digital trust ecosystems to defend against existing and emerging AI-driven threats