Colin Medfisch is a Senior Identity Product Manager at Cisco Duo, specializing in developing innovative Single Sign-On (SSO) solutions for a global customer base. With over six years at Cisco, Colin has led impactful initiatives in identity and access management, driving product strategies that meet the demands of both end users and enterprises. His focus on balancing usability, security, and industry standards has positioned him as a leader in the identity space. Before his current role, Colin served as a Senior Customer Solutions Engineer at Duo, where he partnered with enterprise clients to design and implement scalable identity solutions. His experience spans a range of cybersecurity disciplines, including threat management, incident response, and quality assurance, giving him a well-rounded perspective on the challenges organizations face in today’s digital landscape. Colin holds a degree in Cyber Forensics and Information Security from Robert Morris University, where he graduated magna cum laude. A pragmatic and customer-focused professional, he is passionate about pushing the boundaries of existing standards to create solutions that deliver tangible value while driving the industry forward. Through his expertise and hands-on experience, Colin continues to shape the future of secure and seamless authentication.