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May 28-31, 2024 | Aria Resort & Casino, Las Vegas, NV
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2023 Event | Session Video
Amazon Web Services: A Journey to First-Class, Personalized CIAM, Featuring Neiman Marcus Group

Speakers: Marc von Mandel – Amazon Web Services & Sriram Vaidyanthan – Neiman Marcus Group
Date: Wednesday, May 31, 2023
Location: ARIA Resort & Casino | Las Vegas, NV

Description: What does it take to make every customer interaction unforgettable? It starts with a hallmark customer experience. That’s what Neiman Marcus Group did when they chose AWS for cloud-native CIAM and serverless technologies to increase their speed to market by at least 50 percent. In this session, learn how this luxury retail leader created an omni-channel customer experience aimed at deepening customer relationships and reducing its application development time. Learn how Neiman Marcus Group used Amazon Cognito and AWS Amplify for secure authentication and authorization flows across sign-up, sign-in, and fine-grained access controls.

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