Security is critical but when it introduces friction, it can damage trust and drive customers away. In this session, Robert Block, VP of Customer Success at Strivacity, draws on hands-on experience working with brands across retail and financial services to explore how customer identity is redefining the relationship between security and digital teams.

Too often, these teams pull in opposite directions. Security wants tighter controls. Digital wants less friction. The brands winning today have figured out how to align both: reducing fraud while improving conversion and building customer trust at scale.

Attendees will leave with practical strategies for breaking down silos, measuring identity success in business terms, and positioning identity as a trust enabler rather than a toll gate.