Security is critical but when it introduces friction, it can damage trust and drive customers away. In this session, Five Below CISO Mike Fair shares how his team is tackling the identity challenge at the intersection of UX and security. Drawing from his experience in the retail sector, Mike outlines practical strategies for reducing abandonment during login and registration, implementing invisible fraud defenses, and aligning security goals with customer loyalty and revenue growth.

Attendees will gain candid insights into how Mike balances regulatory expectations, fraud mitigation, and user experience under one identity strategy. He’ll also share how his team measures success - not just in risk mitigation, but in revenue impact.

This talk is ideal for identity professionals, business strategists, and security leaders who are looking to evolve their CIAM strategies, reduce friction, and position identity as a trust enabler rather than a toll gate.