Identity data is rapidly becoming the foundation of modern security, yet its value is often underestimated outside of IAM teams. While identity practitioners recognize the power of centralized, high-quality identity data, executive stakeholders often struggle to connect it to tangible security outcomes. This session explores how identity data evolves from a backend integration challenge into a strategic enabler of Zero Trust. By unlocking identity context, centralized risk scoring, and real-time responsiveness to security operations, organizations can transform IAM into a core driver of cybersecurity effectiveness.